Dance Revenue Jumps 29% to €8M in 2024
Dance grew revenue 29% to €8m in 2024 while sharply cutting losses through cost reductions and market consolidation. EBITDA loss narrowed to €3.6m.
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Contents
About Dance GmbH
History and Background
2024 Financial Performance
Chart: Revenue & Net Loss (2020-2024)
Revenue Breakdown
Chart: Revenue Split by Category
Cost Structure and Cost Reductions
Table: P&L Snapshot
Cash Position and Debt Restructuring
Table: Balance Sheet Snapshot
Funding Timeline
2025 Positioning and Outlook
Conclusion
Download Link: Historical Financials Excel Sheet
About Dance
Dance GmbH is a Berlin-based electric mobility company that offers subscription-based access to electric bikes and electric mopeds. The company provides vehicles through monthly and annual subscriptions that bundle maintenance, repairs, and insurance into a single service, allowing members to use electric mobility without owning a vehicle.
Dance designs its vehicles in-house, with a focus on durability and long service life in a subscription environment. Manufacturing is handled by an external production partner in Taiwan. Alongside hardware, Dance operates its own software platform. The Dance app serves as the primary interface for members, supporting account management, in-ride information, and navigation.
As of the end of 2024, Dance operated in Berlin, Hamburg, and Munich in Germany, and in Paris, France. The company offers three vehicle types: step-over e-bikes, low-step e-bikes, and electric mopeds.
Dance serves both individual users and businesses. Through its Dance for Business program, employers can offer subscriptions to employees as a workplace benefit, including salary-sacrifice arrangements where applicable. The company generates revenue primarily from subscription fees and related services.
During a panel discussion on subscription models in biking at Micromobility Europe, Christian Springub, co-founder and CEO of Dance, explained that the company operates between ownership and shared micromobility by providing each member with a dedicated vehicle rather than a pay-per-ride shared bike. He emphasized that long-term retention makes service quality and reliability central to the model, with maintenance, repairs, and theft handling managed by Dance to remove friction for users. Springub also highlighted that recurring subscription revenue, combined with the residual value of the fleet, underpins the company’s ability to access asset-backed financing and support fleet growth.
History and Background
Dance was founded in 2020 in Berlin by Eric Quidenus-Wahlforss and Alexander Ljung, together with Christian Springub. The founding team had previously built and scaled consumer technology companies, including SoundCloud and Jimdo.
From the outset, Dance focused on a full-service subscription model for urban mobility, positioning itself as an alternative to vehicle ownership rather than a shared, pay-per-ride system. The company launched its service in Berlin and later expanded into other European cities, including Hamburg, Munich, Paris, and Vienna.
Between 2021 and 2022, Dance pursued rapid expansion, investing heavily in fleet growth, local operations, and service infrastructure to support delivery, maintenance, and refurbishment across multiple markets. During this period, the company expanded its vehicle offering beyond e-bikes to include electric mopeds.
By 2023, Dance began shifting its focus toward cost discipline and operational efficiency. A significant workforce reduction was implemented in late 2023 as part of efforts to align operating expenses more closely with revenue and improve unit economics.
In September 2024, Dance exited the Austrian market after determining that the business could not scale efficiently beyond its initial city and that adoption remained below expectations. Liquidation of the Austrian subsidiary was initiated during the year.
By the end of 2024, Dance had consolidated its operations around its core markets in Germany and France, reflecting a more focused operating footprint heading into the next phase of the company’s development.
2024 Financial Performance
In 2024, Dance increased revenue while sharply reducing operating losses.
Total revenue reached €8.0m, up from €6.2m in 2023. This represents year-on-year growth of roughly 29%.